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1 Budget Control Section
Авиация: Секция контроля за выполнением бюджета (ИКАО)Универсальный англо-русский словарь > Budget Control Section
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2 Budget Control Section
Англо-русский словарь по гражданской авиации > Budget Control Section
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3 Budget Control Section
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4 control
control nуправлениеacceleration control line flow restrictorдроссельный пакет линии управления приемистостьюacceleration control unitавтомат приемистостиaerodrome approach control systemсистема управления подходом к аэродромуaerodrome controlуправление в зоне аэродромаaerodrome control communicationаэродромная командная связьaerodrome controlled zoneзона, контролируемая авиадиспетчерской службой аэродромаaerodrome control pointаэродромный диспетчерский пунктaerodrome control radarдиспетчерский аэродромный радиолокаторaerodrome control radioаэродромная радиостанция командной связиaerodrome control sectorзона контроля аэродрома диспетчерской службойaerodrome control serviceслужба управления движением в зоне аэродромаaerodrome control towerаэродромный диспетчерский пунктaerodrome control tower clearanceразрешение аэродромного диспетчерского пунктаaerodrome control unitаэродромный диспетчерский пунктaerodrome traffic control zoneзона аэродромного управления воздушным движениемaerodynamic controlуправление с помощью аэродинамической поверхностиaerodynamic roll controlуправление креном с помощью аэродинамической поверхностиaeronautical information controlаэронавигационное диспетчерское обслуживаниеaileron control systemсистема управления элеронамиaileron trim tab control systemсистема управления триммером элеронаair controlдиспетчерское обслуживание воздушного пространстваaircraft control lossпотеря управляемости воздушного суднаaircraft control marginзапас управляемости воздушного суднаaircraft control systemсистема управления воздушным судномaircraft control transferпередача управления воздушным судномaircraft sanitary controlсанитарный контроль воздушных судовair intake spike controlуправление конусом воздухозаборникомair mixture controlрегулирование топливовоздушной смесиairport control towerкомандно-диспетчерский пункт аэрофлотаair traffic control1. управление воздушным движением2. ответчик системы УВД Air Traffic Control Advisory CommitteeКонсультативный комитет по управлению воздушным движениемair traffic control areaзона управления воздушным движениемair traffic control boundaryграница зоны управления воздушным движениемair traffic control centerдиспетчерский центр управления воздушным движениемair traffic control clearanceразрешение службы управления воздушным движениемair-traffic control instructionуказания по управлению воздушным движениемair traffic control loopцикл управления воздушным движениемair traffic control proceduresправила управления воздушным движениемair traffic control radarрадиолокатор управления воздушным движениемair traffic control routingпрокладка маршрута полета согласно указанию службы управления движениемair traffic control serviceслужба управления воздушным движениемair traffic control systemсистема управления воздушным движениемair traffic control unitпункт управления воздушным движениемairways controlуправление воздушным движением на трассе полетаairworthiness control systemсистема контроля за летной годностьюaltitude control unitвысотный корректорamount of controlsстепень использованияangle-of-attack controlустановка угла атакиangular position controlуправление по угловому отклонениюantitorque control pedalпедаль управления рулевым винтомapproach controlуправление в зоне захода на посадкуapproach control pointдиспетчерский пункт захода на посадкуapproach control radarрадиолокатор управления заходом на посадкуapproach control serviceдиспетчерская служба захода на посадкуapproach control towerпункт управления заходом на посадкуapproach control unitдиспетчерский пункт управления заходом на посадкуarea controlуправление в зонеarea control centerрайонный диспетчерский центр управления движением на авиатрассеarea flight controlрайонный диспетчерский пункт управления полетамиassisted controlуправление с помощью гидроусилителейassociated crop control operationконтроль состояния посевов по пути выполнения основного заданияassociated fire control operationпротивопожарное патрулирование по пути выполнения основного заданияassume the controlбрать управление на себяassumption of control messageприем экипажем диспетчерского указанияattitude control systemсистема ориентации(в полете) attitude flight controlуправление пространственным положениемautomatic boost controlавтоматическое регулирование наддуваautomatic controlавтоматическое управлениеautomatic exhaust temperature controlавтоматический регулятор температуры выходящих газовautomatic flight controlавтоматическое управление полетомautomatic flight control equipmentоборудование автоматического управления полетомautomatic flight control systemавтоматическая бортовая система управленияautomatic gain controlавтоматическая регулировка усиленияautomatic level controlавтоматическое управление уровнемautomatic path controlавтоматический контроль траекторииautomatic volume controlавтоматическое регулирование громкостиautopilot controlуправление с помощью автопилотаautostart control unitавтомат запускаbackswept boundary layer controlled wingкрыло с управляемым пограничным слоемbalance the control surfaceбалансировать поверхность управленияbank controlуправление креномblanketing of controlsзатенение рулейbleed valve control mechanismмеханизм управления клапанами перепуска воздухаbleed valve control unitблок управления клапанами перепускаboundary layer controlуправление пограничным слоемbrake control pedalпедаль управления тормозамиBudget Control SectionСекция контроля за выполнением бюджета(ИКАО) bypass controlуправление перепуском топливаcabin temperature control systemсистема регулирования температуры воздуха в кабинеcable controlтросовое управлениеcable control systemсистема тросового управленияcargo hatch control switchпереключатель управления грузовым люкомchange-over to manual controlпереходить на ручное управлениеcheck controlконтрольный кодclearance controlтаможенный досмотрcollective pitch controlуправление общим шагомcollective pitch control leverручка шаг-газcollective pitch control rodтяга управления общим шагомcollective pitch control systemсистема управления общим шагом(несущего винта) constant altitude controlвыдерживание постоянной высотыcontrol actuatorисполнительный механизм управленияcontrol boardпульт управленияcontrol boosterусилитель системы управленияcontrol cableтрос управленияcontrol cable fairleadнаправляющая тросовой проводкиcontrol cable pressure sealгермовывод троса управленияcontrol centerдиспетчерский центрcontrol characteristicхарактеристика управляемостиcontrol circuitцепь управленияcontrol columnштурвальная колонкаcontrol column elbowколено колонки штурвалаcontrol column gaiterчехол штурвальной колонкиcontrol communicationсвязь для управления полетамиcontrol consoleпульт управленияcontrol deskпульт управленияcontrol forceусилие в системе управленияcontrol gearведущая шестерняcontrol in transitionуправление на переходном режимеcontrol lagзапаздывание системы управленияcontrolled aerodromeаэродром с командно-диспетчерской службойcontrolled airspaceконтролируемое воздушное пространствоcontrolled flightконтролируемый полетcontrolled routeконтролируемый маршрутcontrolled spinуправляемый штопорcontrol leverручка управленияcontrolling beamуправляющий лучcontrolling fuelкомандное топливоcontrol linkageпроводка системы управленияcontrol lockстопор рулейcontrol lossпотеря управляемостиcontrol messageдиспетчерское указаниеcontrol modeрежим управленияcontrol of an investigationконтроль за ходом расследованияcontrol panelпульт управленияcontrol pedestalпульт управленияcontrol position indicatorуказатель положения рулейcontrol radarрадиолокационная станция наведенияcontrol radio stationрадиостанция диспетчерской связиcontrol rodтяга управленияcontrol rod pressure sealгермовывод тяги управленияcontrol signalуправляющий сигналcontrol slotщель управления(пограничным слоем) control speedэволютивная скоростьМинимально допустимая скорость при сохранении управляемости. controls responseчувствительность органов управленияcontrol stickручка управления(воздушным судном) control stick movementперемещение ручки управленияcontrol surfaceповерхность управленияcontrol surface angleугол отклонения руляcontrol surface chordхорда руляcontrol surface deflectionотклонение поверхности управленияcontrol surface effectivenessэффективность рулейcontrol surface loadнагрузка на поверхность управленияcontrol surface pilotось руляcontrol surface reversalперекладка поверхности управленияcontrol systemсистема управленияcontrol system loadусилие на систему управленияcontrol the aircraftуправлять воздушным судномcontrol the pitchуправлять шагомcontrol transfer lineрубеж передачи управленияcontrol unitкомандный приборcontrol valveклапан управленияcontrol wheelштурвалcontrol wheel forceусилие на штурвалеcontrol wheel gripрукоятка штурвалаcontrol wheel hornрог штурвалаcontrol wheel rimколесо штурвала управленияcontrol zoneзона диспетчерского контроляcrop control flightполет для контроля состояния посевовcrop control operationполет для контроля состояния посевов с воздухаcustoms controlтаможенный досмотрcyclic pitch controlуправление циклическим шагомcyclic pitch control rodтяга управления циклическим шагомcyclic pitch control stickручка продольно-поперечного управления циклическим шагом(несущего винта) cyclic pitch control systemсистема управления циклическим шагом(несущего винта) data flow controlуправление потоком информацииdeceleration control unitдроссельный механизмdeflect the control surfaceотклонять поверхность управления(напр. элерон) differential aileron controlдифференциальное управление элеронамиdifferential controlдифференциальное управлениеdigital engine controlцифровой электронный регулятор режимов работы двигателяdirect controlнепосредственный контрольdirectional controlпутевое управлениеdirectional control capabilityпродольная управляемость при посадкеdirectional control lossпотеря путевой управляемостиdirectional control pedalпедаль путевого управленияdirect lift control systemсистема управления подъемной силойdirector controlдиректорное управлениеdistance controlдистанционное управлениеDocument Control UnitСектор контроля за документациейdrift angle controlуправление углом сносаdual controlспаренное управлениеeasy-to-operate controlлегкое управлениеelectric propeller pitch controlэлектрическое управление шагом воздушного винтаelectronic engine control systemэлектронная система управления двигателемelevator controlуправление рулем высотыelevator control standколонка руля высотыemergency controlаварийное управлениеengine control systemсистема управления двигателемengine throttle control leverрычаг раздельного управления газом двигателяenvironmental control system equipmentоборудование системы контроля окружающей средыenvironment controlохрана окружающей средыenvironment control systemсистема жизнеобеспечения(воздушного судна) environment control system noiseшум от системы кондиционированияfail to maintain controlне обеспечивать диспетчерское обслуживаниеfail to relinquish controlсвоевременно не передать управлениеfeedback control systemсистема управления с обратной связьюfire control operationпротивопожарное патрулирование с воздухаflight compartment controlsорганы управления в кабине экипажаflight controlдиспетчерское управление полетамиflight control boost systemбустерная система управления полетомflight control fundamentalsруководство по управлению полетамиflight control gust-lock systemсистема стопорения поверхностей управления(при стоянке воздушного судна) flight control loadнагрузка в полете от поверхности управленияflight control systemсистема управления полетомflight director system control panelпульт управления системой директорного управленияflow controlуправление потокомflow control centerдиспетчерский центр управления потоком воздушного движенияflow control procedureуправление потокомfoot controlsножное управлениеfore-aft control rodтяга провольного управленияfuel control panelтопливный щитокfuel control unitкомандно-топливный агрегатfuel injection controlрегулирование непосредственного впрыска топливаfull-span control surfaceповерхность управления по всему размаху(напр. крыла) get out of controlтерять управлениеgo out of controlстановиться неуправляемымground controlуправление наземным движениемground controlled approachзаход на посадку на посадку под контролем наземных средствground control systemназемная система управления(полетом) hand controlручное управлениеhandle the flight controlsоперировать органами управления полетомheading control loopрамочная антенна контроля курсаhealth controlмедицинский контрольhelicopter control systemсистема управления вертолетомhydraulic controlгидравлическое управлениеhydraulic control boost systemгидравлическая бустерная система управленияhydraulic propeller pitch controlгидравлическое управление шагом воздушного винтаimmigration controlиммиграционный контрольindependent controlавтономное управлениеinertial control systemинерциальная система управленияintegrated control systemвстроенная система контроляintegrated system of airspace controlкомплексная система контроля воздушного пространстваinterphone control boxабонентский аппарат переговорного устройстваirreversible controlнеобратимое управлениеjacking control unitпульт управления подъемникамиjet deviation control systemсистема управления отклонением реактивной струиlaminar flow controlуправление ламинарным потокомlanding controlуправление посадкойland use controlконтроль за использованием территорииlateral controlпоперечное управлениеlateral control rodтяга поперечного управленияlateral control spoilerинтерцептор - элеронlateral control systemсистема поперечного управления(воздушным судном) layout of controlsрасположение органов управленияlevel controlуправление эшелонированиемlongitudinal controlпродольное управлениеlongitudinal control rodтяга продольного управленияlongitudinal control systemсистема продольного управления(воздушным судном) loss of controlпотеря управленияloss the controlтерять управлениеlow control areaнижний диспетчерский районmaintain controlобеспечивать диспетчерское обслуживаниеmanipulate the flight controlsоперировать органами управления полетомmanual controlручное управлениеmaster controlцентральный пульт управленияmid air collision controlпредупреждение столкновений в воздухеmixture controlвысотный корректорmixture control assemblyвысотный корректор двигателяmixture control knobручка управления высотным корректоромmixture control leverрычаг высотного корректораnoise controlконтроль уровня шумаnoise control techniqueметод контроля шумаnonreversible controlнеобратимое управлениеnozzle control systemсистема управления реактивным сопломoceanic area control centerокеанический районный диспетчерский центрoceanic control areaокеанический диспетчерский районoil control ringмаслосборное кольцоoperating controlsорганы управленияoperational controlдиспетчерское управление полетамиoverspeed limiting controlузел ограничения заброса оборотовpassport controlпаспортный контрольpedal controlножное управлениеpilot on the controlsпилот, управляющий воздушным судномpitch controlпродольное управлениеpitch control leverручка шагаpitch control systemсистема управления тангажомpitch trim control knobкремальера тангажаpositive control zoneзона полного диспетчерского контроляpower augmentation controlуправление форсажемpower-boost controlобратимое управление с помощью гидроусилителейpower-boost control systemбустерная обратимая система управленияpowered controlуправление с помощью гидроусилителейpower-operated controlнеобратимое управление с помощью гидроусилителейpower-operated control systemнеобратимая система управленияpressure control systemсистема регулирования давленияpressure control unitавтомат давленияpropeller control unitрегулятор числа оборотов воздушного винтаpropeller pitch controlуправление шагом воздушного винтаpropeller pitch control systemл управления шагом воздушного винтаpull the control column backбрать штурвал на себяpull the control stick backбрать ручку управления на себяpush-button controlкнопочное управлениеpush-pull control systemжесткая система управления(при помощи тяг) push the control columnотдавать штурвал от себяpush the control stickотдавать ручку управления от себяquality control expertэксперт по контролю за качествомradar approach controlцентр радиолокационного управления заходом на посадкуradar controlрадиолокационный контрольradar control areaзона действия радиолокатораradar transfer of controlпередача радиолокационного диспетчерского управленияradio control boardпульт управления по радиоradio remote controlрадиодистанционное управлениеregional control centerрегиональный диспетчерский центрrelease of controlпередача управленияrelinquish controlпередавать управлениеremote controlдистанционное управлениеremote control equipmentоборудование дистанционного управленияremote control systemсистема дистанционного управленияrespond to controlsреагировать на отклонение рулейreverser lock control valveклапан управления замком реверсаreversible controlобратимое управлениеreversible control systemобратимая система управленияrigid controlжесткое управлениеroll controlуправление по кренуroll control force sensorдатчик усилий по кренуroll control knobручка управления креномrudder controlуправление рулем направленияrudder control systemсистема управления рулем направленияrudder trim tab control systemсистема управления триммером руля направленияrunway controlledдиспетчер стартаrunway control vanпередвижной диспетчерский пункт в районе ВППsafety control measuresмеры по обеспечению безопасностиspeed control areaзона выдерживания скоростиspeed control systemсистема управления скоростью(полета) spring tab control rodтяга управление пружинным сервокомпенсаторомstabilizer control jackмеханизм перестановки стабилизатораstack controlledдиспетчер подходаstarting fuel control unitавтомат подачи пускового топливаsteering-damping control valveраспределительно демпфирующий механизмstiff controlтугое управлениеsurface movement controlуправление наземным движениемsurge controlпротивопомпажный механизмtab control systemсистема управления триммеромtab control wheelштурвальчик управления триммеромtail rotor control pedalпедаль управления рулевым винтомtake over the controlбрать управление на себяtemperature controlтерморегуляторtemperature control amplifierусилитель терморегулятораtemporary loss of controlвременная потеря управляемостиterminal control areaузловой диспетчерский районterminal radar controlконечный пункт радиолокационного контроляterminate the controlпрекращать диспетчерское обслуживаниеtermination of controlпрекращение диспетчерского обслуживанияthrottle controlуправление газомthrottle control knobсектор управления газомthrottle control twist gripручка коррекции газаtie bus controlуправление переключением шинtrack controlledдиспетчер обзорного радиолокатораtraffic controlуправление воздушным движениемtraffic control instructionsправила управления воздушным движениемtraffic control personnelперсонал диспетчерской службы воздушного движенияtraffic control regulationsправила управления воздушным движениемtransfer of controlпередача диспетчерского управленияtransfer the controlпередавать диспетчерское управление другому пунктуtrim tab controlуправление триммеромturn control knobручка управления разворотомunassisted controlуправление без применения гидроусилителейunassisted control systemбезбустерная система управленияupper area control centerдиспетчерский центр управления верхним райономupper control areaверхний диспетчерский районupper level control areaверхний район управления эшелонированиемwarning system control unitблок управления аварийной сигнализацииweight and balance controlledдиспетчер по загрузке и центровкеwind flaps control systemсистема управления закрылкамиwindshield heat control unitавтомат обогрева стеколwing flap control systemсистема управления закрылкамиyaw controlуправление по углу рыскания -
5 budget
Budget Control SectionСекция контроля за выполнением бюджета(ИКАО) -
6 section
Accident Investigation and Prevention SectionСекция расследования и предотвращения авиационных происшествий(ИКАО) Aerodromes, Air Routes and Ground Aids SectionСекция аэродромов, воздушных трасс и наземных средств(ИКАО) aerofoil sectionучасток аэродинамической поверхностиaerofoil section chordхорда профиля несущей поверхностиAeronautical Information and Chart SectionСекция аэронавигационной информации и карт(ИКАО) aileron sectionотсек элеронаAir Carrier Tariffs SectionСекция тарифов воздушных перевозчиков(ИКАО) aircraft nose sectionносовая часть воздушного суднаair inlet sectionвходное воздушное устройство(двигателя) Air Transport Studies SectionСекция исследования воздушного транспорта(ИКАО) Aviation Medicine SectionСекция авиационной медицины(ИКАО) Aviation Security SectionСекция авиационной безопасности(ИКАО) axial sectionосевое сечениеblade sectionсечение лопастиBudget Control SectionСекция контроля за выполнением бюджета(ИКАО) center section panelпанель центропланаcenter wing sectionцентроплан крылаcombustion sectionблок камеры сгоранияCommunication SectionСекция связи(ИКАО) compressor sectionузел компрессораdetachable sectionсъемная секцияEconomics SectionЭкономическая секция(ИКАО) extra section flightполет по дополнительному маршрутуFacilitation SectionСекция упрощения формальностей(ИКАО) fan sectionузел вентилятораFellowships SectionСекция предоставления стипендий(ИКАО) Field Operations SectionСекция осуществления проектов на местах(ИКАО) Field Personnel SectionСекция управления кадрами на местах(ИКАО) Field Procurement SectionСекция снабжения на местах(ИКАО) filtering sectionфильтрующая секцияfuselage nose sectionносовая часть фюзеляжаfuselage tail sectionхвостовая часть фюзеляжаInternal Audit SectionСекция внутренней ревизии(ИКАО) Interpretation, Terminology and Reference SectionСекция синхронного перевода, терминологии и справок(ИКАО) Joint Financing SectionСекция совместного финансирования(ИКАО) Meteorology SectionМетеорологическая секция(ИКАО) oil pressure sectionнагнетающая ступень маслоагрегата(двигателя) oil scavenge sectionоткачивающая ступень маслоагрегата(двигателя) operations-airworthiness SectionСекция полетов и летной годности(ИКАО) Personnel Licensing and Training Practices SectionСекция свидетельств и подготовки личного состава(ИКАО) Publications SectionСекция публикаций(ИКАО) Recruitment and Placement SectionСекция найма и оформления(ИКАО) Registry and Distribution SectionСекция регистрации и распространения(ИКАО) Regular Programme Accounts sectionСекция расчетов по регулярной программе(ИКАО) section chordхорда сеченияStaff Administration sectionСекция учета кадров(ИКАО) Statistics sectionСтатистическая секция(ИКАО) Systems Study sectionСекция изучения авиационных систем(ИКАО) Technical Assistance Accounts sectionСекция расчетов по вопросам технической помощи(ИКАО) Technical Support sectionСекция технической поддержки(ИКАО) wing sectionпрофиль крыла -
7 Section
Accident Investigation and Prevention Section — Секция расследования и предотвращения авиационных происшествий (ИКАО)
Aerodromes, Air Routes and Ground Aids Section — Секция аэродромов, воздушных трасс и наземных средств (ИКАО)
Interpretation, Terminology and Reference Section — Секция синхронного перевода, терминологии и справок (ИКАО)
Personnel Licensing and Training Practices Section — Секция свидетельств и подготовки личного состава (ИКАО)
Rules of the Air, Air Traffic Services and Search and Rescue Section — Секция правил полётов, обслуживания воздушного движения и поисково-спасательных работ (ИКАО)
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8 budget center
Fina section of an entity for which control may be exercised and budgets prepared -
9 near cash
!гос. фин. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.This paper provides background information on the framework for the planning and control of public expenditure in the UK which has been operated since the 1998 Comprehensive Spending Review (CSR). It sets out the different classifications of spending for budgeting purposes and why these distinctions have been adopted. It discusses how the public expenditure framework is designed to ensure both sound public finances and an outcome-focused approach to public expenditure.The UK's public spending framework is based on several key principles:"consistency with a long-term, prudent and transparent regime for managing the public finances as a whole;" "the judgement of success by policy outcomes rather than resource inputs;" "strong incentives for departments and their partners in service delivery to plan over several years and plan together where appropriate so as to deliver better public services with greater cost effectiveness; and"the proper costing and management of capital assets to provide the right incentives for public investment.The Government sets policy to meet two firm fiscal rules:"the Golden Rule states that over the economic cycle, the Government will borrow only to invest and not to fund current spending; and"the Sustainable Investment Rule states that net public debt as a proportion of GDP will be held over the economic cycle at a stable and prudent level. Other things being equal, net debt will be maintained below 40 per cent of GDP over the economic cycle.Achievement of the fiscal rules is assessed by reference to the national accounts, which are produced by the Office for National Statistics, acting as an independent agency. The Government sets its spending envelope to comply with these fiscal rules.Departmental Expenditure Limits ( DEL) and Annually Managed Expenditure (AME)"Departmental Expenditure Limit ( DEL) spending, which is planned and controlled on a three year basis in Spending Reviews; and"Annually Managed Expenditure ( AME), which is expenditure which cannot reasonably be subject to firm, multi-year limits in the same way as DEL. AME includes social security benefits, local authority self-financed expenditure, debt interest, and payments to EU institutions.More information about DEL and AME is set out below.In Spending Reviews, firm DEL plans are set for departments for three years. To ensure consistency with the Government's fiscal rules departments are set separate resource (current) and capital budgets. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.To encourage departments to plan over the medium term departments may carry forward unspent DEL provision from one year into the next and, subject to the normal tests for tautness and realism of plans, may be drawn down in future years. This end-year flexibility also removes any incentive for departments to use up their provision as the year end approaches with less regard to value for money. For the full benefits of this flexibility and of three year plans to feed through into improved public service delivery, end-year flexibility and three year budgets should be cascaded from departments to executive agencies and other budget holders.Three year budgets and end-year flexibility give those managing public services the stability to plan their operations on a sensible time scale. Further, the system means that departments cannot seek to bid up funds each year (before 1997, three year plans were set and reviewed in annual Public Expenditure Surveys). So the credibility of medium-term plans has been enhanced at both central and departmental level.Departments have certainty over the budgetary allocation over the medium term and these multi-year DEL plans are strictly enforced. Departments are expected to prioritise competing pressures and fund these within their overall annual limits, as set in Spending Reviews. So the DEL system provides a strong incentive to control costs and maximise value for money.There is a small centrally held DEL Reserve. Support from the Reserve is available only for genuinely unforeseeable contingencies which departments cannot be expected to manage within their DEL.AME typically consists of programmes which are large, volatile and demand-led, and which therefore cannot reasonably be subject to firm multi-year limits. The biggest single element is social security spending. Other items include tax credits, Local Authority Self Financed Expenditure, Scottish Executive spending financed by non-domestic rates, and spending financed from the proceeds of the National Lottery.AME is reviewed twice a year as part of the Budget and Pre-Budget Report process reflecting the close integration of the tax and benefit system, which was enhanced by the introduction of tax credits.AME is not subject to the same three year expenditure limits as DEL, but is still part of the overall envelope for public expenditure. Affordability is taken into account when policy decisions affecting AME are made. The Government has committed itself not to take policy measures which are likely to have the effect of increasing social security or other elements of AME without taking steps to ensure that the effects of those decisions can be accommodated prudently within the Government's fiscal rules.Given an overall envelope for public spending, forecasts of AME affect the level of resources available for DEL spending. Cautious estimates and the AME margin are built in to these AME forecasts and reduce the risk of overspending on AME.Together, DEL plus AME sum to Total Managed Expenditure (TME). TME is a measure drawn from national accounts. It represents the current and capital spending of the public sector. The public sector is made up of central government, local government and public corporations.Resource and Capital Budgets are set in terms of accruals information. Accruals information measures resources as they are consumed rather than when the cash is paid. So for example the Resource Budget includes a charge for depreciation, a measure of the consumption or wearing out of capital assets."Non cash charges in budgets do not impact directly on the fiscal framework. That may be because the national accounts use a different way of measuring the same thing, for example in the case of the depreciation of departmental assets. Or it may be that the national accounts measure something different: for example, resource budgets include a cost of capital charge reflecting the opportunity cost of holding capital; the national accounts include debt interest."Within the Resource Budget DEL, departments have separate controls on:"Near cash spending, the sub set of Resource Budgets which impacts directly on the Golden Rule; and"The amount of their Resource Budget DEL that departments may spend on running themselves (e.g. paying most civil servants’ salaries) is limited by Administration Budgets, which are set in Spending Reviews. Administration Budgets are used to ensure that as much money as practicable is available for front line services and programmes. These budgets also help to drive efficiency improvements in departments’ own activities. Administration Budgets exclude the costs of frontline services delivered directly by departments.The Budget preceding a Spending Review sets an overall envelope for public spending that is consistent with the fiscal rules for the period covered by the Spending Review. In the Spending Review, the Budget AME forecast for year one of the Spending Review period is updated, and AME forecasts are made for the later years of the Spending Review period.The 1998 Comprehensive Spending Review ( CSR), which was published in July 1998, was a comprehensive review of departmental aims and objectives alongside a zero-based analysis of each spending programme to determine the best way of delivering the Government's objectives. The 1998 CSR allocated substantial additional resources to the Government's key priorities, particularly education and health, for the three year period from 1999-2000 to 2001-02.Delivering better public services does not just depend on how much money the Government spends, but also on how well it spends it. Therefore the 1998 CSR introduced Public Service Agreements (PSAs). Each major government department was given its own PSA setting out clear targets for achievements in terms of public service improvements.The 1998 CSR also introduced the DEL/ AME framework for the control of public spending, and made other framework changes. Building on the investment and reforms delivered by the 1998 CSR, successive spending reviews in 2000, 2002 and 2004 have:"provided significant increase in resources for the Government’s priorities, in particular health and education, and cross-cutting themes such as raising productivity; extending opportunity; and building strong and secure communities;" "enabled the Government significantly to increase investment in public assets and address the legacy of under investment from past decades. Departmental Investment Strategies were introduced in SR2000. As a result there has been a steady increase in public sector net investment from less than ¾ of a per cent of GDP in 1997-98 to 2¼ per cent of GDP in 2005-06, providing better infrastructure across public services;" "introduced further refinements to the performance management framework. PSA targets have been reduced in number over successive spending reviews from around 300 to 110 to give greater focus to the Government’s highest priorities. The targets have become increasingly outcome-focused to deliver further improvements in key areas of public service delivery across Government. They have also been refined in line with the conclusions of the Devolving Decision Making Review to provide a framework which encourages greater devolution and local flexibility. Technical Notes were introduced in SR2000 explaining how performance against each PSA target will be measured; and"not only allocated near cash spending to departments, but also – since SR2002 - set Resource DEL plans for non cash spending.To identify what further investments and reforms are needed to equip the UK for the global challenges of the decade ahead, on 19 July 2005 the Chief Secretary to the Treasury announced that the Government intends to launch a second Comprehensive Spending Review (CSR) reporting in 2007.A decade on from the first CSR, the 2007 CSR will represent a long-term and fundamental review of government expenditure. It will cover departmental allocations for 2008-09, 2009-10 and 2010 11. Allocations for 2007-08 will be held to the agreed figures already announced by the 2004 Spending Review. To provide a rigorous analytical framework for these departmental allocations, the Government will be taking forward a programme of preparatory work over 2006 involving:"an assessment of what the sustained increases in spending and reforms to public service delivery have achieved since the first CSR. The assessment will inform the setting of new objectives for the decade ahead;" "an examination of the key long-term trends and challenges that will shape the next decade – including demographic and socio-economic change, globalisation, climate and environmental change, global insecurity and technological change – together with an assessment of how public services will need to respond;" "to release the resources needed to address these challenges, and to continue to secure maximum value for money from public spending over the CSR period, a set of zero-based reviews of departments’ baseline expenditure to assess its effectiveness in delivering the Government’s long-term objectives; together with"further development of the efficiency programme, building on the cross cutting areas identified in the Gershon Review, to embed and extend ongoing efficiency savings into departmental expenditure planning.The 2007 CSR also offers the opportunity to continue to refine the PSA framework so that it drives effective delivery and the attainment of ambitious national standards.Public Service Agreements (PSAs) were introduced in the 1998 CSR. They set out agreed targets detailing the outputs and outcomes departments are expected to deliver with the resources allocated to them. The new spending regime places a strong emphasis on outcome targets, for example in providing for better health and higher educational standards or service standards. The introduction in SR2004 of PSA ‘standards’ will ensure that high standards in priority areas are maintained.The Government monitors progress against PSA targets, and departments report in detail twice a year in their annual Departmental Reports (published in spring) and in their autumn performance reports. These reports provide Parliament and the public with regular updates on departments’ performance against their targets.Technical Notes explain how performance against each PSA target will be measured.To make the most of both new investment and existing assets, there needs to be a coherent long term strategy against which investment decisions are taken. Departmental Investment Strategies (DIS) set out each department's plans to deliver the scale and quality of capital stock needed to underpin its objectives. The DIS includes information about the department's existing capital stock and future plans for that stock, as well as plans for new investment. It also sets out the systems that the department has in place to ensure that it delivers its capital programmes effectively.This document was updated on 19 December 2005.Near-cash resource expenditure that has a related cash implication, even though the timing of the cash payment may be slightly different. For example, expenditure on gas or electricity supply is incurred as the fuel is used, though the cash payment might be made in arrears on aquarterly basis. Other examples of near-cash expenditure are: pay, rental.Net cash requirement the upper limit agreed by Parliament on the cash which a department may draw from theConsolidated Fund to finance the expenditure within the ambit of its Request forResources. It is equal to the agreed amount of net resources and net capital less non-cashitems and working capital.Non-cash cost costs where there is no cash transaction but which are included in a body’s accounts (or taken into account in charging for a service) to establish the true cost of all the resourcesused.Non-departmental a body which has a role in the processes of government, but is not a government public body, NDPBdepartment or part of one. NDPBs accordingly operate at arm’s length from governmentMinisters.Notional cost of a cost which is taken into account in setting fees and charges to improve comparability with insuranceprivate sector service providers.The charge takes account of the fact that public bodies donot generally pay an insurance premium to a commercial insurer.the independent body responsible for collecting and publishing official statistics about theUK’s society and economy. (At the time of going to print legislation was progressing tochange this body to the Statistics Board).Office of Government an office of the Treasury, with a status similar to that of an agency, which aims to maximise Commerce, OGCthe government’s purchasing power for routine items and combine professional expertiseto bear on capital projects.Office of the the government department responsible for discharging the Paymaster General’s statutoryPaymaster General,responsibilities to hold accounts and make payments for government departments and OPGother public bodies.Orange bookthe informal title for Management of Risks: Principles and Concepts, which is published by theTreasury for the guidance of public sector bodies.Office for NationalStatistics, ONS60Managing Public Money————————————————————————————————————————"GLOSSARYOverdraftan account with a negative balance.Parliament’s formal agreement to authorise an activity or expenditure.Prerogative powerspowers exercisable under the Royal Prerogative, ie powers which are unique to the Crown,as contrasted with common-law powers which may be available to the Crown on the samebasis as to natural persons.Primary legislationActs which have been passed by the Westminster Parliament and, where they haveappropriate powers, the Scottish Parliament and the Northern Ireland Assembly. Begin asBills until they have received Royal Assent.arrangements under which a public sector organisation contracts with a private sectorentity to construct a facility and provide associated services of a specified quality over asustained period. See annex 7.5.Proprietythe principle that patterns of resource consumption should respect Parliament’s intentions,conventions and control procedures, including any laid down by the PAC. See box 2.4.Public Accountssee Committee of Public Accounts.CommitteePublic corporationa trading body controlled by central government, local authority or other publiccorporation that has substantial day to day operating independence. See section 7.8.Public Dividend finance provided by government to public sector bodies as an equity stake; an alternative to Capital, PDCloan finance.Public Service sets out what the public can expect the government to deliver with its resources. EveryAgreement, PSAlarge government department has PSA(s) which specify deliverables as targets or aimsrelated to objectives.a structured arrangement between a public sector and a private sector organisation tosecure an outcome delivering good value for money for the public sector. It is classified tothe public or private sector according to which has more control.Rate of returnthe financial remuneration delivered by a particular project or enterprise, expressed as apercentage of the net assets employed.Regularitythe principle that resource consumption should accord with the relevant legislation, therelevant delegated authority and this document. See box 2.4.Request for the functional level into which departmental Estimates may be split. RfRs contain a number Resources, RfRof functions being carried out by the department in pursuit of one or more of thatdepartment’s objectives.Resource accountan accruals account produced in line with the Financial Reporting Manual (FReM).Resource accountingthe system under which budgets, Estimates and accounts are constructed in a similar wayto commercial audited accounts, so that both plans and records of expenditure allow in fullfor the goods and services which are to be, or have been, consumed – ie not just the cashexpended.Resource budgetthe means by which the government plans and controls the expenditure of resources tomeet its objectives.Restitutiona legal concept which allows money and property to be returned to its rightful owner. Ittypically operates where another person can be said to have been unjustly enriched byreceiving such monies.Return on capital the ratio of profit to capital employed of an accounting entity during an identified period.employed, ROCEVarious measures of profit and of capital employed may be used in calculating the ratio.Public Privatepartnership, PPPPrivate Finance Initiative, PFIParliamentaryauthority61Managing Public Money"————————————————————————————————————————GLOSSARYRoyal charterthe document setting out the powers and constitution of a corporation established underprerogative power of the monarch acting on Privy Council advice.Second readingthe second formal time that a House of Parliament may debate a bill, although in practicethe first substantive debate on its content. If successful, it is deemed to denoteParliamentary approval of the principle of the proposed legislation.Secondary legislationlaws, including orders and regulations, which are made using powers in primary legislation.Normally used to set out technical and administrative provision in greater detail thanprimary legislation, they are subject to a less intense level of scrutiny in Parliament.European legislation is,however,often implemented in secondary legislation using powers inthe European Communities Act 1972.Service-level agreement between parties, setting out in detail the level of service to be performed.agreementWhere agreements are between central government bodies, they are not legally a contractbut have a similar function.Shareholder Executive a body created to improve the government’s performance as a shareholder in businesses.Spending reviewsets out the key improvements in public services that the public can expect over a givenperiod. It includes a thorough review of departmental aims and objectives to find the bestway of delivering the government’s objectives, and sets out the spending plans for the givenperiod.State aidstate support for a domestic body or company which could distort EU competition and sois not usually allowed. See annex 4.9.Statement of Excessa formal statement detailing departments’ overspends prepared by the Comptroller andAuditor General as a result of undertaking annual audits.Statement on Internal an annual statement that Accounting Officers are required to make as part of the accounts Control, SICon a range of risk and control issues.Subheadindividual elements of departmental expenditure identifiable in Estimates as single cells, forexample cell A1 being administration costs within a particular line of departmental spending.Supplyresources voted by Parliament in response to Estimates, for expenditure by governmentdepartments.Supply Estimatesa statement of the resources the government needs in the coming financial year, and forwhat purpose(s), by which Parliamentary authority is sought for the planned level ofexpenditure and income.Target rate of returnthe rate of return required of a project or enterprise over a given period, usually at least a year.Third sectorprivate sector bodies which do not act commercially,including charities,social and voluntaryorganisations and other not-for-profit collectives. See annex 7.7.Total Managed a Treasury budgeting term which covers all current and capital spending carried out by the Expenditure,TMEpublic sector (ie not just by central departments).Trading fundan organisation (either within a government department or forming one) which is largely orwholly financed from commercial revenue generated by its activities. Its Estimate shows itsnet impact, allowing its income from receipts to be devoted entirely to its business.Treasury Minutea formal administrative document drawn up by the Treasury, which may serve a wide varietyof purposes including seeking Parliamentary approval for the use of receipts asappropriations in aid, a remission of some or all of the principal of voted loans, andresponding on behalf of the government to reports by the Public Accounts Committee(PAC).62Managing Public Money————————————————————————————————————————GLOSSARY63Managing Public MoneyValue for moneythe process under which organisation’s procurement, projects and processes aresystematically evaluated and assessed to provide confidence about suitability, effectiveness,prudence,quality,value and avoidance of error and other waste,judged for the public sectoras a whole.Virementthe process through which funds are moved between subheads such that additionalexpenditure on one is met by savings on one or more others.Votethe process by which Parliament approves funds in response to supply Estimates.Voted expenditureprovision for expenditure that has been authorised by Parliament. Parliament ‘votes’authority for public expenditure through the Supply Estimates process. Most expenditureby central government departments is authorised in this way.Wider market activity activities undertaken by central government organisations outside their statutory duties,using spare capacity and aimed at generating a commercial profit. See annex 7.6.Windfallmonies received by a department which were not anticipated in the spending review.———————————————————————————————————————— -
10 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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